Matt Rollins
matt@mattrollins.com
404 764 8030
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As a design leader, my ongoing goal is to create profound connections between my clients and the people who matter most to them—connections that happen when an over-arching story, supported by a flexible, adaptive system, is integrated into every experience. 

For 20 years, I’ve led cross-disciplinary teams with this focus, guided by an understanding that great work can be achieved when the goal is clear, expectations are very high, and egos are left at the door. My career has spanned Communications, Brand, and Experience Design across a wide range of global B-to-C and B-to-B brands (see below).

Overview:

• Design leader with 20 years experience managing and directing cross-disciplinary teams
• Successful track record of overseeing up to $25MM of billings per year
• Strategic, 360-degree thinker fixated on creating high-impact work
• Core skill sets in both visual design and writing
• Extensive understanding of strategy, content development, UX & UI
• Deep experience with global brands
• Natural storyteller with human-centered design approach
• Ability to recruit, build and nurture winning teams
• Ability to shape new business opportunities and deepen current client relationships
• Ability to coalesce needs of different stakeholders into compelling creative strategies and solutions

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I am currently the Executive Creative Director at Adrenaline, an experience design firm that executes across the full range of customer touchpoints—from branding to advertising to interactive to environmental. I’ve helped grow the now 150-person company from $15MM to $110MM in billings. Key clients include Charles Schwab, USAA, and Optum Health.

Prior to joining Adrenaline, I was ECD at MaxMedia for three years. My team's work there combined story and technology to move people at an emotional level — bonding them to places, ideas and brands. Key clients included AT&T, The Home Depot, McKinsey & Company, and Surterra Wellness.

For 12 years, I was Principal and Creative Director at Iconologic. My team there created brand systems and content for leading corporate and cultural institutions such as The Coca-Cola Company, The International Olympic Committee, The Republic of Trinidad & Tobago, Visa, and Volkswagen.

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Career Highlights:

Brand Identity
I’ve developed Identity Systems for global brands, worldwide events, countries, cultural institutions, NGOs, startups, communities, and hip hop stars.

Sport
I was involved in the Olympic movement for over a decade, serving as an advisor to the International Olympic Committee, design director for the Torino 2006 Olympic Winter Games, and designing sponsorship campaigns for Coca-Cola (Beijing 2008, Vancouver 2012, Sochi 2014), VW (Beijing 2008) and Visa (Sochi 2014). Additionally, I was the design director for three 2014 FIFA World Cup global sponsorship programs—Coca-Cola, Powerade, and VISA; Atlanta’s host bid for the 2022 FIFA; the International Amateur Wrestling Federation (now UWW)’s "Save Olympic Wrestling" campaign (which resulted in the IOC decision to retain the world's oldest sport); and Art Director for Team USA’s 2004 apparel and merchandise.

Innovation
In addition to my role as ECD, I oversaw MaxMedia's Lab, a 3,500 sq/ft space devoted to the exploration of digital storytelling through technologies such as VR/AR/MR, physical-digital interfaces, data-driven visualization, and projection mapping. The Lab served as an engine for client work and business development. 

Corporate Communication
I spent much of my early career developing communications for leading corporations such as IBM (5 yrs), Coca-Cola (5 yrs), Polo Ralph Lauren (4 yrs), The Limited, Seagram, Accenture, Compaq, and Seagate Technology.

Bill Murray
I once designed a movie poster with Bill, and then we had a beer together. 

Mentorship
I founded Iconoclasts, an experimental school/internship program; DesignCamp, a summer program for elementary and high-school students; and Rising Sons, a father-son adventure organization.

Community
I’ve served on the Boards of The Creative Circus, a design and advertising school in Atlanta; Good Thinking, a non-profit design collaborative; and Waldorf School of Atlanta, a K-8th grade private school.

Education
I am a graduate of Roanoke College (English) and Miami Ad School/Portfolio Center (Design). I've traveled to six continents, 31 countries, and 49 states, however my home is Atlanta where I live with my wife and two sons.

∞

Key Clients:

Full Client List:

Entertainment
Columbia Pictures Corporation
Cox Communications
DirecTV
Lifetime Network
Paramount
QVC
Sony
TNT
Turner
Warner Brothers

Technology
AT&T
Compaq
IBM
KODAK
Manhattan Associates
Promethean
Seagate Technology
VISA

Sports
FIFA The Fédération Internationale de Football Association
FILA International Federation of Associated Wrestling Styles
IOC International Olympic Committee
LOCOG The London Organising Committee of the Olympic and Paralympic Games
NFL National Football League
SOOC The Sochi Organising Committe of the 2014 Olympic Winter games (Russia)
TOROC The Torino Organising Committee of the 2006 Olympic Winter Games (Italy)
USOC United States Olympic Committee
VANOC The Vancouver Organising Committee for the 2010 Olympic Winter Games (Canada)

CPG and QSR
Chick-fil-A
The Coca-Cola Company
Coke
Diet Coke
Coke Zero
Fanta
MinuteMaid
Powerade
Sprite
vitaminwater
Danone
Gulpener Beer
McDonald’s
Seagram’s

Civic
Atlanta BeltLine
Atlanta Community Food Bank
Atlanta History Center
Atlanta Streetcar
City of Refuge
Clark Howard
Georgia Center for Child Advocacy
Georgia Department of Economic Development
Georgia Organics
Good Thinking Atlanta
Latin American Association
Metro Atlanta Chamber of Commerce
Remedy Food Project
The Ray (The Ray C. Anderson Memorial Highway)
United Way of Metropolitan Atlanta

Education
Auburn University
Georgia Institute of Technology
Norwich University
Portfolio Center / Miami Ad School
Waldorf School of Atlanta

Healthcare
C.R. Bard
Immucor
Jackson+Coker
Molnlycke
Optum
Polaris Neurology
Rockdale Medical Center
Southwest Medical
Surterra Wellness
VisionSource

Financial
Bonvenu Bank
BMO Bank
Bravera Bank
Byline Bank
Charles Schwab
EastRise Credit Union
Emblem Credit Union
Everwise Credit Union
Fiserv
Flagstar Bank
Harvard Federal Credit Union
Kanoo Digital Payments
Mirastar Credit Union
NCR Atleos
Park National Bank
Unify Financial Credit Union
UniWyo Credit Union
USAA
Valley Strong Credit Union
VISA
Workers Credit Union

Fashion
Benjamin Bixby
Polo Ralph Lauren
The Limited

Business Consulting & Law
Accenture
McKinsey & Company
Hawkins Parnell Thackston & Young, LLP
Kilpatrick Townsend
Thomas Horstemeyer, LLP
Watkins, Lourie, Roll & Chance, PC

Architects, Engineers, Builders
Cooper Carry
Leo A Daly
Wakefield Beasley
Stanley D. Lindsey
Metric Engineering
Brasfield & Gorrie
B.L. Harbert
John Portman & Associates

Developers
Codina Partners
Flagler Development
North American Properties
Rubenstein Partners

Communities/Places
Atlanta BeltLine
Avalon (Atlanta)
Downtown Doral (Florida)
Mission Hills (China)
Olympic Host Cities (6)
Square on Fifth (Atlanta)  
Sandy Springs (Atlanta)
State of Georgia
Tech Square (Atlanta)
Town Brookhaven (Atlanta)
The Republic of Trinidad & Tobago
Uptown (Atlanta)
U.S. Virgin Islands

Carpet
Antron
Interface
Milliken

Other
The Home Depot
UL (Underwriters Laboratories)
UPS
Volkswagen