AT&T Stores | Retail Experience

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Objective: Reinvent the AT&T store as an Entertainment experience, promoting its marquee DIRECTV service and setting the stage for its pending merger with TImeWarner. Launch: Fall 2017. Continue to supply digital content to all 3,000+ AT&T stores in North America.

Approach: Design for fans, not shoppers. Immerse them in the great movies, shows and sports they love. Surprise them with novel experiences and content. Provide hands-on understanding of products and services. Result: AT&T took the top ranking in the J.D. Power 2017 U.S. Wireless Purchase Experience Study. 

Scope:  (3 year engagement) Store strategy, customer journeys, content and interactive design and development, digital signage, interactive tablets. Designed in collaboration with Integer.