Various

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Kanoo, a mobile payment platform launching in The Bahamas, will provide secure and convenient transfer of money in a nation where cash is currently king. The app provides locals, merchants, and tourists more time, more control, greater access to money, and peace of mind. The brand was built as a democratic reflection of this promise.
• Scope: Brand Strategy, Naming, Brand Identity, UX/UI, Product Launch 

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At Workers Planit, visitors can build their dreams and walk away with a financial plan to achieve them. We created a light-hearted touchscreen experience to get them excited about the prospect.


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National retail spot for AT&T bringing to life the idea that “A connected life is a better life.” • Co-directed with Jeff Doud, co-written with Josh Cannon. DP: Sherman Johnson.

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Kanoo, a mobile payment platform launching in The Bahamas, will provide secure and convenient transfer of money in a nation where cash is currently king. The app provides locals, merchants, and tourists more time, more control, greater access to money, and peace of mind. The brand was built as a democratic reflection of this promise.
• Scope: Brand Strategy, Naming, Brand Identity, UX/UI, Product Launch 

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Broadcast spot for Unify Financial Credit Union featuring LA Rams’ John Johnson III stopping some bad ideas and providing easy access to your finances. • Writer: Nick Gebhardt

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Brand video for Uptown, Atlanta’s largest mixed-use development to connect directly with MARTA and the city’s major pedestrian trails.

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Coke Zero partnered with Paramount Pictures for a 30-country launch of Mission Impossible–Ghost Protocol. The promotion built significant shared value for both properties by leveraging the equity of the Zero brand with one of the world’s most successful film franchises. The look appeared on 100 million packages alone, the cryptic Agent Access game became a hot topic of discussion among gamers and fans, and the app was downloaded by 10,000 users. • Scope: Visual system, retail/social/digital guidelines, web site, game, social, packaging, in theater, launch events

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BelieveInBanking is a platform launched by Adrenaline that brings together leaders and influencers in the financial services industry for timely insights, news, data, and vital conversations around the Covid crisis and the industry’s response to it. The manifesto served to launch the brand.

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The global launch of glaceau vitaminwater began with a summer campaign featuring vitaminwater drinkers. Consumers in major cities could go to a pop-up shop, have their pictures made at a photobooth and post for all to see. The best images were used as part of the out-of-home and in-store campaign.
• Scope: Visual system, advertising and retail guidelines, microsite

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The Republic of Trinidad & Tobago sought to diversify its energy-fueled economy by attracting foreign direct investment in other industry sectors. With 1.1 million English-speaking people, 99% literacy rates, and one of highest GDPs in the Western Hemisphere, T&T has a credible business story that few global investors know. The new national brand focused on the promise of a rising economic power located, happily, in the Southern Caribbean. • Scope: (Three-year engagement), brand strategy, visual system, advertising, web sites, print, environmental, event

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The Home Depot uses its innovation store in Atlanta as a test bed for new ideas. A “genius bar” installation geared toward answering DIY questions utilizes a custom-built tablet experience, and the Smarter Home installation introduces customers to the world of IoT. Integrating physical displays, tablet interaction, animation and LED lighting, both areas provide entry-level experiences for passersby. Both installations resulted in significant sales bumps.
• Scope: Customer journeys, content and interactive development, measurement

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"Chroma" is a short film and web-based app designed to raise Antron's profile among the architects and designers who specify carpet fiber. Its release accompanied Antron's annual global color trends forecast.
• Scope: Production, direction, design, development DP: Justin Keoninh

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When news broke that the International Olympic Committee had decided to cut Wrestling from the 2020 Olympic Games, the global wrestling community, led by its international federation, FILA, shifted into high gear to change the sport. The six-month "Save Olympic Wrestling" campaign resulted in an IOC decision to retain the world's oldest sport. •Scope: Advertising, social media, print collateral, presentation to IOC

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The Beijing 2008 Olympic Games represented enormous opportunity for Volkswagen, the “people’s car,” to introduce its brand—and the joy of driving—to a newly automotive population. The sponsorship campaign was themed "Enjoy the Journey" and extended throughout the country leading up to the Games, and beyond. • Scope: Visual system extending to dealerships, web sites, social media, merchandise, broadcast and vehicles

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Designing for retail is essentially an exercise in understanding fundamental human needs. This video for MaxMedia breaks down the idea. • Scope: Writing, direction, editing

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Visa's sponsorship of the 2014 FIFA World Cup in Brazil was an open invitation for all to experience the excitement of the World Cup and Brazil, no matter where they are. • Scope: Campaign strategy, visual system, retail/digital guidelines 

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Powerade's look for its sponsorship of the 2014 FIFA World Cup in Brazil brought to life the pure love of the game, everywhere and every way it's played—from stadium pitches to dusty schoolyards. Toolkit was picked up by 170 countries totally over 10,000 downloads. • Scope: visual system, advertising/retail/digital guidelines 

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The lobby of 64 Perimeter Center, home to Philips Electronics Corporation, features a five-panel display that provides real-time news, weather, and traffic, along with surprising atmospheric imagery. Content adjusts to daily patterns. At 8am, news is prominent. At 5pm, traffic takes precedence. At 7pm, the art comes alive. • Scope: content, design, development

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People's is the "Tom's Shoes" of food trucks. They sell Feel Good Food to those who can afford it, and use the funds to feed those in need. • Scope: concept, name, tagline, visual identity, all applications 

Rollins_Peoples

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For eight years, Reasonsforoptimism.com kept the bad news cycle in perspective by highlighting the best of what's happening everywhere around us. Developed for national architecture firm Cooper Carry, the site reminded current and potential clients "it's easy to forget that in today's not-so-optimistic world real progress continues, beauty appears, brave new worlds are explored and creativity flows". And look who picked up on the idea. • Scope: Concept, design, development, content for first year

Rollins_ReasonsForOptimism

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The GOOD Sheet was a series of infographic broadsides, available in print and online, that provided a wide view on critical issues in our world, helping people make sense of the glut of information . Printed versions were available for free nationwide at Starbucks.

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For 185 years, Holland's Gulpener brewery has been making craft beers with ingredients grown right on the grounds of its 15th century Chateau, creating truly sustainable products. The US launch of its Chateau Neubourg pilsner featured digital, in-store and in-restaurant applications.