2006 Torino Olympic Winter Games | Look of the Games

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Objective: Develop the Look of the Games for the 2006 Torino Olympic Winter Games that resonates with not only the Turinese, but all Italians; not only the participants and spectators, but the entire global broadcast and online audience.

Approach: Design a robust visual system that remains consistent and flexible across all applications—from slopes to stadiums, uniforms to medals, online to broadcast, Olympic to Paralympic. Results: Widely acclaimed during Games time, the Look is still in active use as part of Torino’s permanent identity for tourism and economic development.

Scope: (3 year engagement) Research, theme, visual systems, pictograms, guidelines, wide-ranging applications