HERE | Content Branding

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Objective: Shift perception of architecture firm Cooper Carry from workaday architect to industry thought leader.

Approach: HERE is a yearly, 150-page publication that explores a single subject at the intersection point of time and place. Subjects are viewed through a variety of lenses—statistical, personal, historical, macro/micro and documentary. Issues have explored the topics of Migration, the Urban Condition, and Energy. Results: Cooper Carry credits the publication with changing the culture of the firm and landing multi-million dollar projects.

Scope: (4 year engagement) Name, all Content Development, Design