Creative Strategy
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CaribPay, a mobile payment platform launching in The Bahamas, needed a brand strategy and name. Download deck.
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Optum Health sought to re-imagine the way health and wellness services are delivered. The resulting guidebook details key aspects of the Next Generation Clinic (including an early prototype of the app) and provides specific next steps for its implementation. Completed in close collaboration with Cannon Design. Download deck.
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Visa needed to rally all of its partners and agencies around a singular creative strategy behind its sponsorship of the FIFA World Cup. Download deck.
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Charles Schwab needed an easy-to-use strategic framework that would create powerful and consistent communications within its 400+ branches. Download deck.
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The Waldorf School of Atlanta needed to increase both its enrollment and retention. Download deck.
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Coca-Cola was looking for a way to leverage its sponsorship of the Vancouver Winter Olympic Games. Download deck.
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Warner Bros. was looking for novel marketing approaches to the launch of Project X, its Todd Phillips-produced follow on to The Hangover success. Download deck.
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