The following are examples of prototype work conducted at max/lab. a 3,500 sq/ft space devoted to the exploration of digital storytelling through emerging technologies.

 

Under Armour Flagship Store, NYC | Prototype

Overview: This proposed in-store experience draws customers to Under Armour's new HOVR shoe and highlights its ability to connect seamlessly with UA's MapMyRun app. When customers pick up the shoe, four screens provide a rich product story, including data pulled from the app such as current runners in the New York area, common routes, average pace, cadence and stride length.


Target Innovation Store | Prototype

Overview: This proposed in-store signage engages customers with up-to-date information on popular artists, movies, sports, and more. Near real-time video outputs allow data to animate on-the-fly.